Australians are anticipated to begin their Black Friday shopping earlier in 2026, with major sales at Cotton On and Walmart covering the event for three days. Electronics and travel deals are among the highlighted offers. Meanwhile, Russian retailers are predicting reduced sales due to recent drone attacks on e-commerce warehouses. Walmart has shared a promotional video showing holiday deals and extended shopping dates. The early purchases signal a shift in shopping trends, with gaming and tech products leading the way, while travelers are looking for longer trips. The sales are anticipated to be a major event in the retail sector.